What GEO is
Organising website information so AI systems can understand and accurately describe your business.
A complement to SEO, not a replacement.
WEB DESIGN · SEO · GEO · SPAIN AND URUGUAY
Websites found on Google and understood by AI.
We design and build fast websites for businesses in Spain and Uruguay, with technical SEO and a structure created from day one so search engines and AI assistants understand what you do.
Co-founded by Marcos Lacalle (development) and Gonzalo Maestre (clients) · Madrid · Montevideo
margon webs / studioM.
Fast loadingA clear, fast, prepared website.
01Fast loading02Technical SEO03Structured data04AI-ready
THE PROBLEM
Looking good is not enough.
A website can look good and still be slow, hard to find, or difficult for search engines and AI assistants to understand.
A slow website usually carries heavy images and unnecessary code. We review weight, load order and fonts so the first screen appears quickly.
Many websites are designed on desktop and adapted later. We start on mobile: readable text sizes, large buttons and one clear column.
If titles, URLs and internal links follow no logic, a search engine cannot tell what each page is about. We define that structure before designing.
Technical SEO is not adding keywords. It means every page has one intent, a unique title and a fast, crawlable foundation.
Every page needs an obvious next step. We place one main action per screen and remove whatever competes with it.
AI assistants extract isolated fragments. That is why we write paragraphs that stand alone and add consistent structured data.
SERVICES
Web design, SEO and GEO in one team.
Search structure is decided alongside design, not afterwards.
Includes page structure, design of every template, development, contact form, a two-language version when needed and handover of the code.
- Bespoke design
- Responsive
- Performance
- Accessibility
- Conversion-focused
- Maintainable code
Includes semantic architecture, one H1 per page, unique metadata, a sitemap with alternates, internal linking and a performance review.
- Technical SEO
- Metadata
- Semantic structure
- Internal linking
- Performance
- Local SEO when relevant
Includes one entity sentence repeated across the website, valid structured data, question-and-answer content and clear service pages.
- Consistent business data
- Service and FAQ schema
- Content answering real questions
- Clear service pages
WHY GEO
The way people search is changing.
More than a third of surveyed AI users in the US now begin searches with AI instead of Google. Google remains the dominant search engine. Your business needs to be visible and understandable in both.
What GEO is not
A guarantee of appearing in ChatGPT or another assistant.
A trick for manipulating AI answers.
PROCESS
From first contact to launch.
One team and a clear process, without passing your project from hand to hand.
What we deliver: a project summary with goals, audience and competition.
What we need from you: one conversation and access to what you already have.
What we deliver: a page map, SEO and GEO priorities and a content plan.
What we need from you: approval of the structure and the key texts.
What we deliver: the design and development of the complete website.
What we need from you: texts, images and your logo if you have one.
What we deliver: performance, technical SEO, structured data and a mobile review.
What we need from you: a final content review.
What we deliver: launch, code handover and an explanation of how to maintain it.
What we need from you: the domain and hosting access.
WORK
How we work.
MARGON WEBS is a new studio. Our own website is our first case, and we publish concept projects to show how we think.
MARGON WEBS.
Own project
Case 00 · MARGON WEBS
Strategy, design, development, SEO and GEO for our own website.
- Estrategia
- Diseño web
- Desarrollo
- SEO
- GEO
Concept project · not a client
Concept: dental clinic
Win more first appointments and reduce calls about basic questions.
Concept project · not a client
Concept: professional firm
Generate qualified enquiries from clients looking for a specific area.
Concept project · not a client
Concept: restaurant
Increase direct bookings and reduce dependence on external platforms.
THE STUDIO
We founded MARGON WEBS because search is changing.
More people ask AI before Google, while most still use both. We saw many businesses were prepared, at best, for only one. MARGON WEBS builds websites that work in both worlds.
Marcos Lacalle López
Co-founder · Web development and technology
Designs and develops every website and leads all technical work.
Gonzalo Maestre Vallejo
Co-founder · Clients and communication
Your point of contact from the first conversation to launch.
LinkedInSERVICES
Choose where to start.
- Bespoke structure and design
- Full development
- Contact form
- Core technical SEO
- GEO structure
- Careful mobile version
- Code handover
- Review of the current website
- New structure and design
- Performance improvements
- Technical SEO
- GEO structure
- Migration of existing content
- Technical review
- Titles and descriptions
- Structured data
- Content improvements
- Internal linking
- Report of changes
Frequently asked questions.
It is the optimisation of your website so AI-powered search and answer systems correctly understand your business, services and locations. It complements SEO.
What GEO is, in detailNo. Nobody can honestly guarantee that. We work on the technical and content conditions that make visibility possible.
MARGON WEBS is a new studio. Our own website is our first case, and we publish concept projects to show how we work.
Marcos designs and develops the website. Gonzalo is your point of contact throughout the project.
CONTACT
Tell us about your project.
Gonzalo will reply and stay with you throughout the project.
Gonzalo Maestre Vallejo