Case 00: the MARGON WEBS website
MARGON WEBS built its own website as its first demonstrable piece of work, using the same method we apply with a client: business and structure first, then design, development, SEO and GEO.
The brief
Build the studio's own website as the first demonstrable piece of work, using the same method we apply with a client. With no previous clients, the studio website is the proof of how we work.
Structure decisions
The home page follows the order problem, services, GEO, process, work, studio, packages, questions and contact because that is the order in which a visitor asks those questions. There is one page per service instead of a single landing page so each intent has its own URL and title. All content exists in Spanish and English with hreflang between both versions.
Design decisions
Before redesigning the home page we built four complete style directions (taste, minimalist, premium and brutalist) with the same copy, the same headings and the same links as the published website, checked by script against production. We chose premium. All four stay here because they show something a single design cannot: the same content supports very different visual registers without touching the SEO.
SEO decisions
One H1 per page, titles that lead with intent and end with the brand, a sitemap with language alternates, and descriptive internal linking from the service cards to each page.
GEO decisions
The canonical entity sentence is repeated in the footer, on the studio page and in the schema. We publish Organization, two Person nodes, Service and FAQPage. The content answers real questions and we never promise mentions in any assistant.
Stack
Astro with static generation and Tailwind, without dependence on a particular hosting provider. The code and the project are portable.
Metrics
We will publish real performance and indexation metrics once the website is on its final domain.