WEB DESIGN · SEO · GEO · SPAIN AND URUGUAY
Websites found on Google and understood by AI.
We design and build fast websites for businesses in Spain and Uruguay, with technical SEO and a structure created from day one so search engines and AI assistants understand what you do.
- Fast loading
- Technical SEO
- Structured data
- AI-ready
Co-founded by Marcos Lacalle (development) and Gonzalo Maestre (clients) · Madrid · Montevideo
THE PROBLEM
Looking good is not enough.
A website can look good and still be slow, hard to find, or difficult for search engines and AI assistants to understand.
Slow loading. Every second of waiting is a visitor who leaves.
Poor mobile experience. A large share of your customers visits from a phone.
Weak architecture. If Google cannot understand your website, it cannot show it.
Insufficient SEO. A beautiful website nobody finds does not sell.
Unclear calls to action. If the next step is not obvious, nobody takes it.
Hard-to-interpret information. AI assistants need clear data to describe your business.
SERVICES
Web design, SEO and GEO in one team.
Search structure is decided alongside design, not afterwards.
- 01
Web design and development
Fast, responsive websites designed around your business, brand and goals.
- Bespoke design
- Responsive
- Performance
- Accessibility
- Conversion-focused
- Maintainable code
- 02
SEO
A technical foundation and content structure that make your website easier to find.
- Technical SEO
- Metadata
- Semantic structure
- Internal linking
- Performance
- Local SEO when relevant
- 03
GEO: help AI understand your business
We structure your website and data so assistants such as ChatGPT, Gemini or Perplexity can identify who you are, what you offer and where you work. We do not guarantee mentions: we build the conditions that make them possible.
- Consistent business data
- Service and FAQ schema
- Content answering real questions
- Clear service pages
WHY GEO
The way people search is changing.
More than a third of surveyed AI users in the US now begin searches with AI instead of Google. Google remains the dominant search engine. Your business needs to be visible and understandable in both.
What GEO is
- Organising website information so AI systems can understand and accurately describe your business.
- A complement to SEO, not a replacement.
What GEO is not
- A guarantee of appearing in ChatGPT or another assistant.
- A trick for manipulating AI answers.
PROCESS
From first contact to launch.
One team and a clear process, without passing your project from hand to hand.
Discover
Gonzalo
We understand your business, audience, competition and goals.
Strategy
Marcos and Gonzalo
We define structure, content and SEO and GEO priorities.
Build
Marcos
We design and develop the website.
Optimise
Marcos
We refine performance, technical SEO and structured data.
Launch
Marcos and Gonzalo
We publish the website and hand over the project and code.
Your business first, design second.
One point of contact from day one.
Gonzalo stays with you throughout the project.
The website is yours.
Maintainable code without dependence on a particular hosting provider.
WORK
How we work.
MARGON WEBS is a new studio. Our own website is our first case, and we publish concept projects to show how we think.
- Own project
Case 00: the MARGON WEBS website
MARGON WEBS built its own website as its first demonstrable piece of work, using the same method we apply with a client: business and structure first, then design, development, SEO and GEO.
View case → - Concept project · not a client
Concept: dental clinic
This is a MARGON WEBS concept project, not a client. It shows how we would structure a dental clinic website so a patient can book and so search engines and AI assistants understand which treatments it offers and where it is.
View case → - Concept project · not a client
Concept: professional firm
This is a MARGON WEBS concept project, not a client. It sets out how we would organise a firm's website so its practice areas are clear and an AI system can describe precisely what it does.
View case → - Concept project · not a client
Concept: restaurant
This is a MARGON WEBS concept project, not a client. It shows a restaurant website built mobile first, where the menu, the location and booking are one tap away.
View case →
THE STUDIO
We founded MARGON WEBS because search is changing.
More people ask AI before Google, while most still use both. We saw many businesses were prepared, at best, for only one. MARGON WEBS builds websites that work in both worlds.
- ML
Marcos Lacalle López
Co-founder · Web development and technology
Designs and develops every website and leads all technical work.
- GM
Gonzalo Maestre Vallejo
Co-founder · Clients and communication
Your point of contact from the first conversation to launch.
SERVICES
Choose where to start.
New website
For businesses that need their first professional website.
350 €
405 USD · $U 16,200
Includes
- Bespoke design
- Development
- Core technical SEO
- GEO structure
- Mobile version
Website redesign
For websites that exist but do not work as they should.
250 €
290 USD · $U 11,600
Includes
- Current website review
- Redesign
- Performance improvements
- Technical SEO
- GEO structure
SEO and GEO for your current site
Improve how people find and understand you without rebuilding the website.
200 €
230 USD · $U 9,300
Includes
- Technical review
- Metadata
- Structured data
- Content improvements
Each add-on — booking engine, extra pages, advanced GEO — adds €200 on top of the package, and they stack. No monthly fee: the website is yours and later edits are billed individually, €75 each.
Prices in US dollars and Uruguayan pesos are indicative, converted at 1 EUR = 1.15 USD = 46.15 UYU (Xe, 19-09-2026). The contractual amount is in euros.
Frequently asked questions.
What is GEO?
It is the optimisation of your website so AI-powered search and answer systems correctly understand your business, services and locations. It complements SEO.
Do you guarantee Google or ChatGPT visibility?
No. Nobody can honestly guarantee that. We work on the technical and content conditions that make visibility possible.
Have you built other websites?
MARGON WEBS is a new studio. Our own website is our first case, and we publish concept projects to show how we work.
Who will build my website?
Marcos designs and develops the website. Gonzalo is your point of contact throughout the project.
Do I own the website and code?
Yes. We hand over the project on a maintainable foundation without tying you to one hosting provider.
Do you work with businesses in Spain and Uruguay?
Yes. We work remotely with both countries, in Spanish and English.
How much does a website cost?
Packages start at €200 for SEO and GEO on your current site, €250 for a redesign and €350 for a new website. Each add-on adds €200. Once we understand your project, we send a proposal with fixed scope, timing and price.
How long does it take?
It depends on the project's size. The timeframe is agreed in the proposal before work begins.