GEO
Help AI understand your business.
GEO organises content and data so AI systems can identify who you are, what you offer and where you work.
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GEO and SEO
SEO helps search engines find and interpret a website. GEO extends that clarity to systems that generate answers. They complement one another.
What we do
We create clear service pages, consistent business data, useful schema and content that answers real questions.
What we do not promise
We do not guarantee mentions in ChatGPT, Gemini, Perplexity or any other system. We build the technical and content conditions that make them possible.
What exactly is GEO?
GEO (Generative Engine Optimization) is the work of structuring a website's content and data so AI search and answer systems can correctly identify and describe a business.
Structured data are schema.org annotations in the code that describe what each thing is: the organisation, the people, the services and the frequently asked questions.
Differences between SEO and GEO
| SEO | GEO | |
|---|---|---|
| What it optimises | That a website is found and interpreted by search engines | That a website is understood and summarised well by AI systems |
| Which engine | Google, Bing and classic search engines | Assistants and engines with generated answers |
| Which signals | Architecture, metadata, links, performance | Consistent entity, structured data, content that answers questions |
| What can be promised | Verifiable technical and structural work | Verifiable technical and content work |
| What cannot be promised | A specific position in results | Appearing in an AI answer |
How we work on it
- Consistent entity and data
- The same name, description and services across the website and in the schema.
- Structured data
- Organisation, people, services and questions in a format a machine can read.
- Content that answers
- Question-shaped headings with the answer right below, in paragraphs that stand alone.
- One page per service
- Each service with its own URL, title and explanation instead of a single long page.
Frequently asked questions
Yes. We can review the current foundation and recommend improvement or a redesign.
No. We define and execute technical and content work, but do not guarantee rankings or mentions.